ITG MOTORSPORTS

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Our objective is to provide national exposure opportunities for your company. Research has proven that NHRA and Indy 500 fans demonstrate one of the highest sponsor loyalty scenarios and actively try new Sponsor products, services and promotions based on their association with the NHRA, NASCAR and IRL. Research also has proven that sponsorship in the NHRA, NASCAR and IRL continues to grow in popularity as a vehicle for securing communication objectives and more importantly gains in bottom line revenues. Current sponsors are succeeding with brand awareness and increases in sales due partly to the unprecedented brand loyalty exhibited by NHRA, NASCAR and Indy 500 fans and partly due to the high visibility offered to sponsors.

One of our past clients (Casavant Mining-CMKXtreme Machine Funny Car) on the day of announcing their sponsorship had over 4M hits on their website over a period of a few weeks and subsequently, have had heavier trading in their company as a result of being involved in the NHRA. Thus, according to Urban Casavant (Owner) said “CMKX could never buy the airtime, PR, or other media that has given them the PR coverage they’ve received since April for the price they paid to become a main Sponsor on the Funny Car”. ITG Motorsports will also be providing existing sponsors the opportunity to do burn outs in a Funny Car at the end of the season as an appreciation of their support.