Our objective is to provide national exposure opportunities for your company.  Research has proven that NHRA and Indy 500 fans demonstrate one of the highest sponsor loyalty scenarios and actively try new Sponsor products, services and promotions based on their association with the NHRA, NASCAR and IRL.  Research also has proven that sponsorship in the NHRA, NASCAR and IRL continues to grow in popularity as a vehicle for securing communication objectives and more importantly gains in bottom line revenues.  Current sponsors are succeeding with brand awareness and increases in sales due partly to the unprecedented brand loyalty exhibited by NHRA, NASCAR and Indy 500 fans and partly due to the high visibility offered to sponsors.